About Doug

Meet Doug.

Doug is a moose. He lives in the Canadian wilderness. He did not ask to become a gadget reviewer.

It started when a hiker left a flashlight near his favourite lake. Doug stared at it for 40 minutes. Then he carried it home. Then he couldn't stop. Now he reviews human technology with the calm, dry authority of someone who has survived three winters and a bear encounter.

Doug's Philosophy

Doug doesn't care about specs. He cares about whether something actually works. He's mildly confused by most technology. He's deeply suspicious of anything that glows too much. And yet — he keeps finding things worth recommending.

"Humans make things complicated. I just tell you if it's worth it." — Doug

Why Doug Likes It

Every product Doug picks passes a very specific test. It's not scientific. It's not a spreadsheet. It goes something like this:

🦴 Did Doug use it more than once? If he picked it up again, it's worth something.
👀 Did Doug stare at it for more than 5 minutes? That means it's interesting. Doug doesn't stare at boring things.
👍 Would Doug recommend it to a bear? Bears are discerning. If the answer is yes, it ships.
🔦 Does it actually do what it says? Doug has no patience for things that don't work. He's a moose. His time is valuable.

If a product clears all four — it earns the Doug stamp of approval. That's the whole system.